Katie Franceschi
Digital Marketer
About Katie Franceschi
Katie Franceschi is a creative digital marketer and entrepreneur with a proven track record of elevating Yarn Love's online presence. She has expertly developed and optimized a Shopify e-commerce platform that reflects the brand’s unique aesthetic, integrating custom apps for variant descriptions and product catalog filtering to enhance user experience and drive sales. Her strategic approach to digital marketing is further evidenced by her robust social media campaigns, which have achieved high engagement rates and significantly bolstered Yarn Love's brand identity.
In addition to her technical expertise in website development and social media, Katie excels in content creation and email marketing. Her clear, detail-oriented technical writing—particularly in crafting intricate pattern guides—complements her data-driven approach to campaign optimization and brand storytelling. By combining creativity with analytics, Katie delivers compelling email marketing campaigns that resonate with audiences and convert, making her an invaluable asset for remote digital marketing roles focused on elevating brand identity and driving measurable growth.
My Latest Projects
Sticks & String Market - Pop Up Booth
​Yarn Love made a striking appearance at the Sticks and String Market, engaging craft enthusiasts with a vibrant display of premium yarns and creative patterns. I planned and set up a colorful pop-up booth that captured the brand’s playful aesthetic, creating an immersive, hands-on shopping experience that resonated with the community and reinforced our unique brand identity.
Yarn Love Shopify Website Upgrade
Yarn Love's Shopify website recently received a major upgrade, unveiling a beautifully refreshed design that perfectly encapsulates our creative spirit. The new site features custom-designed filters, streamlining product discovery and significantly enhancing the shopping experience for our customers. This modern, user-friendly interface not only elevates our brand aesthetic but also reinforces our commitment to quality and customer satisfaction
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