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Katie Franceschi

Digital Marketer

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Hi there, I'm Katie Franceschi

I'm a creative entrepreneur and digital marketer passionate about handmade brands. At Yarn Love, I blend data-driven strategy with a keen eye for aesthetics and craftsmanship, using artful storytelling to create digital experiences that celebrate the handmade industry while driving real growth.

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Social Videography

2005 - Present

Digital Marketing

Yarn Love

Developed and executed organic social media strategies across platforms including Pinterest and Facebook.
Managed paid advertising campaigns on Meta (Facebook/Instagram) to boost brand visibility and drive sales.

Experience

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Product Photography

Bachelor of Arts

Communications

Franciscan University 2002

Education

Creative Work

Content Creation

Visual Branding

Social Media Strategy

Analytics & Optimization

I design compelling email marketing campaigns that not only engage audiences but also drive measurable results.

Additionally, I excel at technical writing, creating detailed pattern guides that break down intricate processes into clear, actionable steps for both beginners and experts.

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